Sunday, 29 September 2013

Dinosaurs & little ponies: law of marketing & selling in action



1) In 2005 BBC released a two-part show called The Truth about Killer Dinosaurs. It was an amazing documentary, much better than the later dinosaur shows such as Jurassic Fight Club and was conveniently forgotten by the dinosaur fan crowd after its’ release for showing some unorthodox conclusions about Tyrannosaurus and Velociraptor dinosaurs. Now, in 2013, BBC decided to reanimate the documentary by giving their DVD a brand new cover that has nothing to do with the actual documentary: it features T-Rex attacking a long-necked sauropod, even though this documentary had no sauropods in it.

The textual description is completely misleading as well: “New research has led to novel ways of seeing some of the most brutal killers in history. The ubiquitous Tyrannosaurus rex: was he king of the dinosaurs or a mediocre scavenger? The feared Velociraptor: six-foot tall like in the movies or small and covered in feathers?” No offence, but in paleontology an 8 year gap means that the research used in this documentary is no longer new, and the show doesn’t focus on Tyrannosaurus’ lifestyle, all that mattered was could it defeat Triceratops or get gored instead? That is just pure misdirection and completely unnecessary: The Truth about Killer Dinosaurs is a very impressive documentary that does not need misleading images and text to be sold. But that is the law of the market for you.

2) Some time ago, a brony with too much time on his hands made a five-minute presentation on YouTube about alicorns – Twilight & Cadence vs. Celestia & Luna, claiming that Celestia & Luna have had to ascend as Twilight & Cadence did or it would make no sense other than to make money for Hasbro. Well, guess what, comrade: that is the bottom line for Hasbro: MLP: FIM has to make money for them, otherwise it is cancelled (which does not discount reruns, I admit). 

Let me briefly elaborate. The wise brony pointed out that ever since LF sold her rights of the show to Hasbro her canon – Celestia & Luna were born alicorns, not made – is no different from his own. He is correct: Hasbro know can tweak the canon however it likes – LF is unlikely to take them to court, the outcome is too unpredictable, but...

But the audience of the show does not care. Do not forget – most of them are girls (presumably) around 12 years of age on average. At this point of age they do not care as to how the ponies on the show get their wings – they just want to see more of them... or less. Hasbro – who has to make money – will do its best to ensure that the audience will buy those new winged alicorns, but it is unlikely that this will require any sort of explanation as to how Twilight & Cadence are different from Celestia & Luna. All four are pony princesses, so they all are winged, simple enough and the buyers will buy them.

Or not, you never know with teen and preteen children. Cadence has already appeared less than half-a-dozen times in the entire show up to date (that is 66 episodes, so she appeared roughly in 1/11th of the entire show alongside Shining, so not a lot) and if Twilight with wings is less popular than Twilight without them, then Twilight will lose them (in a great, dramatic episode, no doubt) and Hasbro will... if not make money, then stop losing it – no pony-brony logic here, just the law of the market.

End

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